How the free website audit works
Our free website audit tool analyses your site the way a real visitor sees it — not just the code behind it. Here's what happens when you enter your URL.
The 10 conversion factors we score
Most free website checkers look at technical issues — SSL certificates, page speed, broken links. We look at the things that actually decide whether a visitor picks up the phone or hits the back button.
Headline Quality
Does your headline communicate what you do and who it's for within 3 seconds? If visitors can't tell immediately, they leave.
Value Proposition
Benefits, not features. "What's in it for me?" — if your site doesn't answer this clearly, visitors compare-shop and choose someone else.
Call to Action
Is there a clear, visible way to contact you, book, or buy? If your phone number is buried at the bottom, visitors won't scroll to find it.
Trust Signals
Reviews, licences, certifications, guarantees — the things that prove you're legitimate. Without them, visitors feel uncertain and move on.
What business owners say after getting their score
"I'd been spending money on Google Ads and sending traffic to a site that was quietly losing me enquiries. The free score told me enough — the full audit told me exactly what to do."
"Scored 52 when I thought we had a decent site. The report showed us the exact screenshots where visitors were losing confidence. Fixed the trust signals that weekend."
"No fluff, no generic advice. Real screenshots of my site, real explanations, and a ranked list of what to fix first. Worth every cent."
A professional report — not a generic checklist
A scored PDF with real screenshots from your site, 10 factors graded A+ to F, and a prioritised fix list — written for business owners, not developers.
Cover page with your overall grade
Every factor scored with evidence
Zoomed screenshots of the actual problems
Ranked fix list — highest-impact wins first
Screenshots of Every Problem
We zoom in on the exact parts of your page that are costing you conversions — so you can see the issue, not just read about it.
10 Factors Graded A+ to F
Headline, call-to-action, trust signals, urgency, and more — each graded independently, so you know precisely what to fix and in what order.
Plain English, No Jargon
Written for business owners, not developers. Every finding tells you what it is, why it matters, and exactly how to fix it.
Agency Quality at a Fraction of the Price
Professional conversion rate optimisation audits from agencies start at $2,500. We deliver the same expert-level analysis for a fraction of that — with same-day turnaround.
What your full audit covers
Each of the 10 conversion factors is scored 0–10 and graded A+ to F — so you know exactly what to fix and why.
Not a checklist. Not a sales call. An actual report.
Free tools like Google Lighthouse score page speed — they can't see that your headline is vague, your call-to-action is buried on mobile, or that you have no trust signals above the fold. That's what loses customers.
Unlike agency audits priced at $2,500–$15,000 for enterprise clients, we're built for small business owners. You get the same depth of analysis, delivered the same day, with no sales calls, no retainers, and no lock-in.
Every day your site underconverts, you're leaving leads on the table
If your site converts at 1% and a fix pushes it to 2%, that's double the leads from the same traffic — without spending another cent on ads.
⏱ Reports are processed in batches, twice daily. Order before 8 pm to receive your report by the following morning.
Same-day delivery · Money-back guarantee · Credited toward Full Audit
A note from your analyst
Marcus Webb
Conversion Rate Optimisation (CRO) Specialist & Marketing Strategist
Hi, I'm Marcus. Our team has 24 years of combined digital marketing experience — and we've seen the same conversion mistakes repeated across thousands of small business websites.
We've worked with clients across retail, trades, health, and hospitality. Our edge? We combine hands-on marketing expertise with AI-powered analysis that can see and read your page the same way a customer does.
Every report that comes through this system gets my eyes on it. If something doesn't look right, I flag it before it goes out.
Frequently Asked Questions
How long until I get my report?
Reports are delivered to your email within 24 hours of payment. Most are delivered within a few hours during business hours.
What format is the report?
A professional PDF (typically 9 pages) with scored analysis, zoomed screenshots, a prioritised fix list, and plain-English explanations for every finding.
How is this different from free tools like Google Lighthouse?
Lighthouse scores your page speed and accessibility — useful, but unrelated to conversions. It can't tell you that your headline is weak, your call-to-action is buried, or that you're missing trust signals. That's what we look for.
What if my site already scores well on the free scan?
Even high-scoring sites have room for improvement. Our full audit uses real screenshot analysis and goes deeper than the free HTML-only scan — catching issues that only appear on the rendered page.
Is there a follow-up option after I've made changes?
Yes — once you've implemented fixes, you can order a follow-up benchmarking audit at 50% of the original price to measure your improvement.
Do you implement the fixes?
Our Quick Fixes and Full Audit reports give you everything your web developer needs to action the changes. If you'd rather not deal with it yourself, our Audit + Fix option includes implementation of the top 3 fixes — we do the work and send you before/after screenshots as proof.