Feature-by-feature comparison
See how a done-for-you conversion audit stacks up against analytics tools, speed checkers, and going it alone.
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| Feature | Audit&Fix CRO Audit | Hotjar | CrazyEgg | Google Lighthouse | DIY Audit | Freelancer |
|---|---|---|---|---|---|---|
| Price | $297 one-off | $0–$213/mo | $29–$249/mo | Free | Free (your time) | $500–$3,000+ |
| Turnaround | Under 24 hours | Weeks (need traffic data) | Weeks (need traffic data) | Instant (speed only) | Days–weeks | 1–4 weeks |
| Screenshots included | ✓ Annotated, zoomed | Heatmap overlays | Heatmap overlays | ✗ | ✗ | Varies |
| Personalised recommendations | ✓ Specific to your page | ✗ Raw data only | ✗ Raw data only | Generic speed tips | Depends on skill | ✓ |
| Implementation guidance | ✓ Prioritised fix list | ✗ | ✗ | Technical suggestions | ✗ | Varies |
| Conversion-focused scoring | ✓ 10 factors, A+ to F | ✗ | ✗ | ✗ Speed/SEO only | Ad-hoc | Varies |
| Money-back guarantee | ✓ 30 days | ✗ | ✗ | N/A | N/A | ✗ Rarely |
| No code installation | ✓ Just your URL | ✗ Tracking script | ✗ Tracking script | ✓ | ✓ | Usually |
| Ongoing monitoring option | ✓ Follow-up at 50% off | ✓ Continuous | ✓ Continuous | ✓ Re-run anytime | Manual re-check | Extra cost |
What sets us apart
Annotated screenshots
Every issue in the report includes a zoomed, annotated screenshot of the actual problem on your page. No guesswork — you see exactly what we see, and exactly where the fix needs to happen.
Conversion-focused, not speed-focused
Google Lighthouse tells you your page loads in 1.8 seconds. Great — but that doesn't explain why visitors leave without buying. We analyse the 10 factors that actually influence whether someone converts.
No tracking code required
Hotjar and CrazyEgg need you to install a script, wait for traffic, then interpret the data yourself. We work from your live URL alone. No scripts, no waiting, no data analysis degree required.
Prioritised fix list
You get a clear, ordered list of what to fix first. Each recommendation is specific to your page — not a generic "improve your call-to-action" but an explanation of exactly what's wrong and how to change it.
One price, no subscription
Pay once, get your report. No monthly fees, no annual lock-in, no surprise charges. If you want a follow-up after making changes, that's half price — but it's entirely optional.
30-day money-back guarantee
If the report doesn't help, you get a full refund. No questions asked. We're confident the audit will surface issues you hadn't spotted — and if it doesn't, you pay nothing.
A closer look at each option
Every tool on this page exists for a reason. Here's an honest breakdown of what each one does well, where it falls short, and who it's best suited to.
Audit&Fix CRO Audit Best Value
What it is: A done-for-you conversion audit with annotated screenshots, scored conversion factors, and a prioritised list of recommendations.
How it works: You provide your URL and we analyse your page the way a first-time visitor would — layout, copy, trust signals, calls to action, and user flow. No tracking code to install, no data collection period. You receive a professional PDF report within 24 hours, typically around 9 pages, covering 10 scored conversion factors with specific, actionable fixes.
Best for: Business owners who want clear, specific answers about what's hurting their conversions — without learning analytics tools or waiting weeks for data.
Main limitation: It's a point-in-time snapshot, not ongoing monitoring. If you redesign your site or make major changes, you'd want a fresh audit. Follow-up audits are available at 50% off the original price.
Verdict: The fastest path from "something's not working" to "here's exactly what to fix and in what order." At $297 with a 30-day money-back guarantee, there's very little risk.
Hotjar
What it is: A behaviour analytics platform offering heatmaps, session recordings, and on-site surveys.
How it works: You install a JavaScript tracking snippet on your site. As visitors interact with your pages, Hotjar records where they click, how far they scroll, and what they do before leaving. You can also deploy feedback polls and surveys to ask visitors directly what's confusing them. Over time, patterns emerge that help you identify usability problems.
Best for: Marketers and product teams who already have steady traffic and want to understand ongoing user behaviour patterns over weeks or months.
Main limitation: Requires installing tracking code, takes weeks to gather enough data to draw conclusions, and the analysis is entirely on you — Hotjar shows you what happened, but doesn't tell you why or what to change.
Verdict: A solid tool for ongoing behavioural insight, but it's not a quick answer. You need traffic, time, and the expertise to interpret what you see. It tells you where people click — not why they leave.
CrazyEgg
What it is: A heatmap and A/B testing tool that visualises how visitors interact with your pages.
How it works: Similar to Hotjar — you add a tracking script, then CrazyEgg generates click maps, scroll maps, and overlay reports showing which elements get attention. It also includes a basic A/B testing feature so you can test variations once you've formed a hypothesis. Results improve with more traffic and more time.
Best for: Teams running ongoing optimisation experiments who want visual data to support their decisions.
Main limitation: Same fundamental issues as Hotjar — code installation, a data collection waiting period, and the burden of analysis falls on you. The A/B testing feature is useful but requires you to already know what to test.
Verdict: A capable tool if you already know what you're looking for. Less helpful if you're starting from "I don't know why my site isn't converting" — because it won't tell you.
Google Lighthouse
What it is: A free, open-source tool built into Chrome that scores your page on performance, accessibility, SEO, and best practices.
How it works: Open DevTools in Chrome, run a Lighthouse audit, and you get scores out of 100 for four categories. It flags technical issues like slow-loading images, missing alt text, and render-blocking scripts. Results are instant and the tool is completely free. It's what most developers use to check technical page health.
Best for: Developers and technical users who want to identify performance bottlenecks and accessibility issues.
Main limitation: It's a developer tool focused on technical metrics, not conversion. A site can score 100 on Lighthouse across every category and still convert terribly — because Lighthouse doesn't evaluate your headline, your offer, your trust signals, or your call to action.
Verdict: Essential for technical health, but it answers a completely different question. Use it alongside a conversion rate optimisation audit, not instead of one.
DIY Audit
What it is: Reviewing your own website using checklists, guides, and best-practice articles you find online.
How it works: You search for conversion rate optimisation checklists, work through them page by page, and note what you think needs improving. Some business owners use free tools like Google Analytics or Search Console to supplement their review. The cost is zero in money but significant in time — a thorough self-audit can take days if done properly.
Best for: Budget-conscious business owners with spare time and a willingness to learn the fundamentals of conversion optimisation.
Main limitation: Blind spots. You can't see your own site the way a first-time visitor does — you already know what everything means, where everything is, and why you chose that layout. The things that confuse new visitors are often invisible to you.
Verdict: Better than nothing, and you'll learn useful things. But the most valuable insights usually come from an outside perspective — someone who doesn't already know your business.
Freelancer
What it is: Commissioning a custom conversion rate optimisation audit from a freelance consultant on platforms like Upwork or Fiverr.
How it works: You post a job or browse profiles, select a freelancer based on reviews and portfolio, agree on scope and price, then wait for delivery. Quality ranges from excellent to poor depending on who you hire. Good conversion rate optimisation freelancers typically charge $500–$2,000+ for a thorough audit, and turnaround is usually one to four weeks.
Best for: Businesses with larger budgets who want a deeply customised analysis or ongoing conversion rate optimisation consulting beyond a single report.
Main limitation: Wildly variable quality. There's no standardised output, turnaround can stretch to weeks, and most freelancers don't offer a money-back guarantee. You're also spending time vetting candidates before work even begins.
Verdict: Can be excellent if you find the right person, but the search itself is a project. For a straightforward "what's wrong with my site?" answer, the time and cost overhead is hard to justify.